Arrow Lake Struggles: Intel Core Ultra Fails to sell in Germany’s CPU Market
Intel struggles to make a sale in Germany
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Intel has failed to sell an Arrow Lake S CPU at Germany’s biggest tech retailer; it just goes to show how truly unhappy a lot of people were with this product.
Intel’s Core Ultra 200S lineup, launched on October 24, has hit a rough start, especially in Germany, where it has yet to sell at Mindfactory, (according to recent reports) the country’s largest online PC component retailer.
Despite initial sales in the U.S. on sites like Newegg and Amazon, Intel’s numbers in Germany are dismal. In the past week, Intel CPUs claimed a meagre 5% of Mindfactory’s CPU sales, while AMD continued its dominance with 95%, according to Tom’s hardware.
Intel Arrow Lake sales
An X post from Tech Epiphany reveals just how bad Arrow Lake numbers are; the same goes for AMD and the Ryzen 9000 series.
Mindfactory’s sales data breakdown shows that none of the five Arrow Lake SKUs – Core Ultra 9 285K, Core Ultra 7 265K/KF, and Core Ultra 5 245K/KF – made the list. The highest-ranking Intel CPU, the Core i5-13400, landed in 21st place, outperformed by a host of Ryzen options.
Intel’s newest high-end chips, such as the Core i7 and Core i9, sold only around ten units each. In contrast, AMD’s Ryzen 7 7800X3D and Ryzen 7 5700X3D pulled strong numbers, with unit sales of 190 and 80, respectively, cementing AMD’s lead.
In our recent review, the Intel Core Ultra 9 285K received mixed feedback; while some gains in productivity are notable, gaming performance fell short. Interestingly, while the 285K is mostly out of stock on U.S. retail sites, the Core Ultra 7 265K remains available, with underwhelming engagement—only six user reviews combined across Amazon and Newegg.
The disappointing debut for Arrow Lake marks another challenging period for Intel, which recently disclosed a $1.6 billion quarterly loss and announced significant layoffs alongside reduced fab construction efforts. Speculations around the paused construction of Intel’s Magdeburg, Germany plant add to the narrative, potentially impacting local consumer sentiment toward Intel’s products.
