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No, Nintendo Isn’t Closing

Bye bye Mario, bye bye.

Updated: Jul 11, 2022 9:57 am
No, Nintendo Isn’t Closing

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A trending topic has hit the internet where it hurts today with the phrase “is Nintendo closing” doing the rounds on Google search and Twitter.

The story originates from satire news site The Hard Drive, with an article pretending that Nintendo had decided to close its doors because ‘Mario has done everything.’

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Confused fans took to Google and Twitter to voice their concerns and confusion about the closure of one of the world’s biggest gaming companies.

Luckily, many online users were quick to point out the satirical nature of the website in question.

“Is Nintendo Closing?”

mario is sad

It’s understandable for many fans of Nintendo to get a bit shocked and confused by this news. The Hard Drive looks pretty much like any other gaming news site, so if you’re not prepared for it the site can easily catch people out.

Even worse is the fact that Nintendo fans are usually incredibly dedicated to the company. The idea that a lot of people’s favorite game developers/publishers could disappear overnight is a scary thought for some people.

Of course, it’s also not true that Nintendo is closing down. We are talking about one of the world’s biggest and most successful game producers of all time, not to mention being the oldest console manufacturer that is still part of the market.

The Hard Drive’s Satire

In Fairness to the original article, it should have been relatively clear that it was a joke. The headline includes the phrase “Mario has done Everything,” which is just not something anyone at Nintendo would say about their favorite cash cow.

Sure, Nintendo mostly aims for quality over quantity (outside of the Wii era anyway) when it comes to their own releases, but even if the idea bucket runs dry they’ll likely find some other way to hook Mario up to the milking machine once again.

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On the plus side, at least for now, you don’t have to worry about Nintendo going away. With the Switch still constantly breaking sales records The Big N is liable to be with us for a fair few years yet to come, even as the games industry shifts into its latest iteration.

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