Twitch is the dominant online streaming platform that has taken the world by storm. As of February 2020, Twitch had 3 million people broadcasting on it monthly and 15 million daily active users in total.

The service is primarily focused on live video game streaming, but also has content creators who put out music broadcasts, real-life ‘vlog-style’ streaming, talk-show type content, interactive Q&As, interactive pen and paper role-playing games (à la Dungeons & Dragons), exercise streams, creative art (e.g. live painting), and other creative content.

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Twitch stream screenshot

Esports On Twitch

Esports and Esports tournaments are a big source of viewership for Twitch, and recently the platform has even broadcast some more conventional sports such as NBA, NFL, and Premier League matches.

The Twitch User Experience

One of the key features of the platform is the audience interaction element. Via the chat function, viewers can send messages to the chat feed which may be read by the streamer. The in-platform currency known as ‘bits’ can be used to draw more attention to particular comments. Although Twitch is free to use in its most basic form, users often pay monthly subscription fees to their favorite streamers to help support them and gain extra functionality and bits to spend as a result. There is a biannual convention known as TwitchCon in which fans get to meet and greet their favorite streamers.

Who Owns Twitch?

Twitch is owned by Twitch Interactive, a U.S.-based company that is a subsidiary of Inc. Although they offer somewhat different types of service, Twitch is a competitor of Discord Inc. and also of YouTube, which is a subsidiary of Google and, in turn, of Alphabet.

Twitch Reviews

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Twitch Guides & Benchmarks

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Twitch News

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