When is the next Prime Day? Everything we know
The most recent Prime Day has been and gone, but when is the next Prime Day? We put together a prediction based on current information
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The most recent Amazon Prime Day has been and gone, but when is the next Prime Day? Whilst there isn’t a definitive, official answer for this as of yet, we can estimate some likely time windows based upon historical information, which should give you a decent idea of the probable time of the year.
If you missed out on the chance to pick up some savings over Prime Day, do also take a gander at our main deals section, which we regularly update with new offers as they come out, covering a variety of product types.
When was Prime Day 2023?
The Prime Day of July 2023 began on midnight (0:00 PDT) on the 11th July 2023 and lasted until 23:59PM PDT on Wednesday the 12th July 2023. Despite the name then, it lasted for two days, as it has done in previous years.
Is Prime Day over for 2023?
The main (and possibly only) Prime Day in 2024 is now over, though there may be a second this year as there was last year at some point in Q3 – called the Prime Early Access Sale. Currently Amazon has not revealed whether or not this second Prime Day will be taking place.
So when is the next Prime Day? Our prediction
The short answer is we don’t know when the next Prime day is, but we can come up with a few estimations by looking at the dates of the previous events (as listed below):
Amazon Prime Day date history
- Amazon Prime Day 2015: 15th July, 2015 (24 hours)
- Amazon Prime Day 2016: 12th July, 2016 (24 hours)
- Amazon Prime Day 2017: 10th (late) – 12th (early) July, 2017 (30 hours)
- Amazon Prime Day 2018: 16th – 17th July, 2018 (36 hours)
- Amazon Prime Day 2019: 15th – 16th July, 2019 (48 hours)
- Amazon Prime Day 2020: 13th – 14th October, 2020 (48 hours)
- Amazon Prime Day 2021: 21st – 22nd June, 2021 (48 hours)
- Amazon Prime Day 2022: 12th – 13th July, 2022 (48 hours)
- Prime Early Access Sale 2022: 11th-12th October, 2023 (48 hours)
- Amazon Prime Day 2023: 11th – 12th July, 2023 (48 hours)
As you can see, the dates of Amazon Prime Day vary, but the 2nd or 3rd week of July are the most common dates, and over the last five years the sale has lasted for 48 hours, so we expect 16th – 17th July 2024 to be the most likely dates for the next main Amazon Prime Day.
However, if we see another Prime Early Access Sale take place this year, as we did in 2022, then we could expect this to land in the second week of October, in which case the 10th – 11th October, 2023 would be our prediction. All of this is just educated guesswork of course – only time will tell!
Why is Amazon Prime Day in July?
Although we aren’t privy to the innerworkings of Amazon and their business strategy, according to Doug Anmuth, analyst at JP Morgan (as quoted by CNN):
‘Amazon holds Prime Day in July every year to juice sales numbers during what are typically slow summer months. It also helps Amazon promote an early start to the back-to-school and college shopping period’
When is the next Prime Day? FAQs
How many times a year is Amazon Prime Day?
Typically Prime Day is held once a year by Amazon, however back in October 2022 the company held the first ‘Prime Early Access Sale’ which was sort of like a Prime Day round 2.
It’s currently unclear whether we should expect to see this again in 2024.
Is Amazon Prime Day 1 or 2 days?
Originally Amazon Prime Day (as the name would suggest) was one day only, however since 2017 it has covered more than one day, and since 2019 has lasted a full 48 hours.
