What gaming chairs do streamers use? The secret of sponsorships
We shake down a marketeer for the answers
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What gaming chairs do streamers use? It’s a question we often see around these parts, and, we can’t really give a definitive answer, because, well, they all use different brands.
However, it does give us an interesting opportunity to talk about why. Specifically, the brand deals and sponsorships that usually result in the streamer in question going with a certain chair.
Obviously, obnoxious marketing people like to keep their cards close to their chest, so they’ll never give you a straight answer, however, today is your lucky day, dear reader, because we ARE obnoxious marketing people.
Well, the writing staff of WePC isn’t made up of marketing people, but like any editorial outlet, we work closely with those types, regrettably.
So, to get you some accurate answers we found a spare marketing person and got down to some enhanced interrogation to see what’s going on behind the scenes.
How do streamers get sponsored?
According to our resident marketeer, it’s all about exposure. Simply put, if the streamer is popular or influential enough, they’ll probably end up getting sponsorship offers.
It makes sense, really. It’s a relatively low-cost way that a brand, in this case, a gaming chair brand, can broaden its reach. After all, if you see one of your favorite streamers using a certain chair day in, and day out, it subtly instills confidence in that brand. Your favorite streamer wouldn’t use a substandard chair just because they’re being paid, would they? Surely not?
How do streamer sponsorships work?
After tightening the screws on our marketing slimeball, we managed to get a few examples out of them. These are just eh broad strokes, mind, as this sort of market has such high variance that there are no hard and fast rules. However, generally speaking, there are three types of deals offered to streamers.
Free/organic coverage
This takes the form of more informal coverage. For example, Secretlab might see a streamer that doesn’t appear to already be sponsored, so they offer to send them a free Titan EVO 2022 Series chair with no strings attached.
Secretlab Titan EVO 2022 Series
Height range (Medium Size)
5’6″ – 6’0″
Maximum load
286lb/129kg
Seat width
56cm
Tilt-lock?
Yes
Height adjustment range
75mm
The streamer in question is understandably happy to get a free place to sit so they give Secretlab a shout-out to their followers. This also works by instilling a continuing sense of gratitude, making them more likely to work with the brand in the future. Generosity belies nefarious marketing tactics, you see.
One-off paid project
Let’s say noblechairs fancies reaching a wider audience. They find a streamer and offer to send them an EPIC series chair and some money for a singular stream or post. This is often accompanied by some marketing material, so the streamer can point out some of the great features that the brand offers.
Noblechairs Epic Gaming Chair
Chair Type
Office
Maximum Load
265 lbs
Dimensions
26.4 x 27.9 x 55.1 inches
Sitting Height
19″ to 23″
We don’t want to get too specific about money, as we’ll have to release our marketing person at some point and we don’t want them to send people after our kneecaps. But the money paid for this sort of thing can vary from a few hundred dollars to a few thousand, with the money corresponding to the size of the streamer’s audience.
Retainer
This is a continuing contract. So let’s say Vertagear sees a streamer that they think could be a worthwhile continued publicity opportunity. They offer to send a spicy PL4800 to them and have them sign an exclusive gaming chair deal.
Vertagear PL4800 gaming chair
Max load
163kg/360lbs
Recommended height
175cm-198cm/5’9″-6’6″
Height adjustability
1355mm-1430mm/53.3″-56.2″
In return for only using Vertagear chairs, and maybe frequently mentioning them, the streamer could get a few hundred dollars a month, and an affiliate deal, giving them a certain percentage of any purchase their audience makes through a link they keep in their bio.
There you have it folks, a bit of a peak behind the curtain at the devious marketing machinations made to maximize the money made by major makers of mostly over-priced gaming chairs.
