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Microsoft might bring ads to Bing AI, monetizing their ChatGPT spin off

AI advertising arriving imminently?

Updated: Mar 30, 2023 11:57 am
Microsoft might bring ads to Bing AI, monetizing their ChatGPT spin off

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That’s right folks, Bing AI might soon be overrun with ads, meaning that the ChatGPT-powered service might soon become far less convenient to use.

Those of you who have spent any measure of time on the interest over the last few months will be familiar with the the recent explosion of AI-writing chatbots. This explosion was of course started by ChatGPT, striking fear into the hearts of some freelancers, and dollar signs into the eyes of others.

Since then, every corner of the internet has been scrambling to implement AI writing software into their businesses. Klarna added a plugin to help with online shopping, Plagiarism doftware Turnitin ramped up it’s capabilities to detect ChatGPT, and of course, competitors began to appear.

One of these competitors is of course Microsoft and they’ve decided to use ChatGPT to help revive their waning search engine, Bing.

This took the form of Bing AI, a rival chatbot service designed to drive more traffic towards Bing, at the same time providing similar levels of intelligent AI wiring to the masses. However, just as you might have come to expect, first comes maximizing the audience, then comes maximizing the revenue, which is exactly what might happen here, as there’s confirmed talk of bringing ads to Bing AI.

Will Bing AI get ads?

Yes, it really seems like it. According to a a post on the Bing Blogs site, implementing ads into Bing AI sounds like more of a when as opposed to an if.

Specifically, Microsoft is planning on “pioneering the future of advertising in these new mediums”. As incoherently corporate as this sounds, the blog post does expand on the plan, and it looks like it’s starting specifically with Microsoft Start partners.

Bing AI ads
This image, taken from the aforementioned blog post, is an example of what the new user experience might look like.

Essentially, Bing AI will cite the source of it’s responses, providing the user with a link to where it got the knowledge. This source will then receive a share of the ad revenue. Yusuf Mehdi, the author of this blog post, goes on to say “We’re also exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.”

This means that, yes Bing AI will be getting ads soon, however, it at least appears that a slice of the pie will go to the source of Bing AI’s ChatGPT-powered knowledge. The size of that slice will remain unknown for now.

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