GPU price rise: graphics card MSRP reaches 5 month high, but decent availability
Graphics card shortage to continue? AMD Radeon GPUs now 83% over MSRP, Nvidia GPUs 72% above MSRP
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Are we about to get hit with another GPU price rise right before Black Friday 2021? Following (and perhaps partly because of) Lisa Su’s announcement that she believed the global graphics card shortage would continue for at least H1 2022, GPU prices have increased once again, both for AMD graphics cards and Nvidia GPUs.
Read below for more info.
Black Friday is back, and with it comes huge savings on some of the market’s most popular gaming and tech products. We’ll be covering all the best deals in more details over in our deals hub, but if you haven’t got time to read through those, why not see our top picks below.
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ASUS TUF NVIDIA RTX 5080
Was $1599
Now $1199
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ASUS TUF RTX 5070 Ti
Was $999
Now $849
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Samsung Odyssey OLED G6
Was $899
Now $649
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TCL 43S250R Roku TV 2023
Was $279
Now $199
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iBUYPOWER Y40 Gaming PC
Was $2,299
Now $1,819
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Samsung Odyssey G9 (G95C)
Was $1,299
Now $777
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Alienware Area-51 gaming laptop
Was $3,499
Now $2,799
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Samsung 77-inch OLED S95F
Was $4,297
Now $3,497
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ASUS ROG Strix G16
Was $1,499
Now $1,199
*Prices and savings subject to change. Click through to get the current prices.
AMD GPU prices 83% above MSRP, Nvidia GPU prices 72% above MSRP
The good old boys at 3DCenter continue to do their great work in mapping both graphics card availability and the retail prices of both AMD GPUs and Nvidia GPUs throughout 2021. Their latest update covers the period from January 17, 2021 to October 10, 2021. Although these only reflect Austrian and German graphics card market prices, they can still be extrapolated to give us an idea of GPU pricing and availability across the Western world, particularly in Europe.
As you can see in the below graph, AMD Radeon prices in particular have increased gradually since the lows reached in July, reaching 183% MSRP as at October 10, 2021. It’s a similar story for Nvidia graphics card prices since August, though less pronounced, Nvidia GeForce graphics cards standing at 172% MSRP as at October 10, 2021.

Graphics card availability, GPU supply
Despite continuing concern over the lack of GPUs that are available for consumers to buy, according to 3DCenter’s data, graphics card availability (represented by the dotted purple line) remains better than it has for much of 2021, certainly up to the end of May. Whether or not your average gamer will want to pick up these GPUs at the elevated prices, or if, once again, crypto miners will take up a big chunk of the demand remains to be seen.
There are unfortunately several potential headwinds for graphics card supply however that may have yet to hit the retail supply, but which could begin to bite between now and the end of the year. Global labour supply issues, precipitated by the COVID pandemic, combined with increasing gas and oil prices, have created a knock-on effect throughout global supply chains in all sorts of products. Government-imposed Chinese power shortages have also threatened the supply targets of electronics manufacturers.