Gaming Video Content Market Statistics 2021

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email

The Gaming video content market has become incredibly popular in the last decade with platforms like Twitch and YouTube capitalizing on the rise of both video games and video streaming. In fact, the revenue for the Gaming video content (GVC) market reached $6.5 billion in 2019 making it an incredibly lucrative industry. And, at the top of this industry, Twitch is still sitting comfortably. They brought in a 65% share of hours viewed in 2020 as well as a 72% share of hours streaming when compared to their rivals. They also generated more revenue in 2019 than their biggest rival YouTube – even though, overall, Twitch has a much smaller audience.
<em>Sources: SuperData Research, Business of Apps</em>

Twitch generated more revenue in

0
than YouTube

Twitch generated more revenue in 2019 than YouTube ($1.54B vs $1.46B) despite a much smaller audience

SuperData Research, 2020

Twitch has a

0 %
share of hours viewed

Twitch is the most popular platform for GVC with a 65% share of hours viewed and 72% hours streamed against streaming rivals

Business Of Apps, 2020
fas fa-chart-bar

The audience for Gaming Video content grew to

0 Million people
in 2019

The audience for gaming video content (GVC) grew by 5% to reach 944 million people in 2019

SuperData Research. 2020

The revenue of the gaming video content (GVC) market reached

$ 0 Billion
in 2019

In 2019, the revenue of the gaming video content (GVC) market reached 6.5 billion U.S. dollars

SuperData Research, 2020

Overview

Gaming video content has seen a significant uptake in recent years with platforms like Twitch and YouTube leading the way in this form of new media. The audience for this kind of content has grown to over 944 million people, a 5% growth from the previous year – and it shows no signs of slowing down either. The GVC market also made an impressive $6.5 billion in 2019, making it more than just a few videos on the internet.
Sources: SuperData Research

2018 Update
2018 Update
2018 Update
2018 Update
2018 Update
2018 Update
2018 Update
2018 Update
2018 Update
2018 Update

Streaming & Tipping

For a growing number of streamers, this has become their full-time job and main source of income. A big part of that is when viewers choose to “tip” their favorite streamers while they’re live. While this is a common feature on Twitch, YouTube doesn’t have a similar system in place – which may account for why YouTube had only 9.3k streamers in 2017 compared to Twitch’s 15k. And, in 2017, there were 101 million tipping instances recorded – an impressive 20% increase on the previous year.
Sources: Techcrunch, Streamlabs

2018 Update
2018 Update
2018 Update
2018 Update
2020 Update
Statista, 2020
2020 Update
Business of Apps, 2020

Youtube Gaming

While YouTube has easily become one of the biggest video platforms on the internet, it still hasn’t managed to completely corner the gaming video content market. Despite this, YouTube’s most popular gaming channel, PewDiePie has over 107 million subscribers compared to Ninja on Twitch who only has 15.9 million.
Sources: StatSheep

2018 Update
2018 Update
2018 Update
2018 Update
2018 Update
2018 Update
2018 Update
2020 Update
StatSheep, 2020
2020 Update
Google/ Ipsos Connect, 2020
2020 Update
YouTube Data, 2020

Twitch

Twitch has seen some incredible growth increasing its average concurrent viewers from 102,000 in 2012 to over 2 million in 2020. With such an increase in viewership, it’s not surprising that there has also been a significant increase in the number of channels operating on the platform as well. In 2012, there were 2,200 channels on the platform, this number has increased to 83,600 in 2020. And, the most followed streamer on Twitch? That would be Ninja with an eye-watering 15.9 million followers.
Sources: Sullygnome, Twitch Tracker

2020 Update

Average concurrent viewers on Twitch

Twitch Tracker
2020 Update

Average concurrent channels on Twitch

Twitch Tracker
2018 Update
2018 Update
2018 Update
2018 Update
2018 Update
2018 Update
2018 Update
2018 Update