Free To Play (F2P) games have begun to dominate the market in recent years, making up 80% of the total digital games revenue in 2018. Microtransactions now make up a huge portion of gaming industry revenue, with the console microtransaction market alone bringing in $2.94 Billion in 2017. This has also coincided with the rise of mobile gaming popularity, with 64% of freemium mobile gaming users making in-app purchases in 2016.
Game content monetization is no small amount, in fact, it took up 61% of the global revenue in 2017. And, an impressive 82% of the digital game market went solely onto free to play games – making them the biggest revenue stream. A great example of how this revenue split works can be seen in the Asian games market. 88% of the generated revenue there went to F2P MMO games in 2016, and just 12% went to paid MMO games.
Sources: gamesindustry.biz, SuperData Research
The most popular game monetization method for mobile gaming is in-game ads with 70.7% of Android gaming apps and 80.38% of iOS gaming apps containing them. Compared to just 21.5% of Android gaming apps and 11.4% of iOS gaming apps that contain in-app purchases – showing us which method brings in the most revenue for mobile gaming companies.
Sources: Linkedin (Mobbo)
Free to play games continue to dominate the video game market taking up 80% of the total digital games revenue in 2018. More than that, it takes up a total of 85% of the entire video game industry. This has also increased the regularity of gamers making microtransactions in games with 50% of players having done so in 2020.
Sources: Superdatat, Fortunately, ESA
As popular as free to play games have become, the paid games market still brings in considerable revenue for the games industry. The most popular way to purchase paid games is still online with Steam being the most popular game store with an impressive 20.31 million users as of 2020. PUBG is a great example of this as one of the leading paid games titles on Steam with 27.8 million units sold as of 2017.
Sources: Medium, Softonics Solutions, Statista