Mobile gaming has fast become the largest gaming market in the world with industry revenue expected to hit $76.7 Billion by the end of 2020 and 2.2 million mobile gamers worldwide. It’s become so popular that 72.3% of mobile users in the US are also mobile phone gamers. To put this into perspective when compared with the wider video game market, by 2022 the global game market is set to reach $196 Billion, and the mobile gaming market will account for $95.4 Billion of that alone. While mobile gaming is popular across the board, female gamers are more likely to favor mobile platforms than males, which is reflected in the most popular gaming genres for these genders as well.
Sources: NewZoo, Limelight, Hubspot, Techjury, IAB (Trends)
There are now
The United States makes up
The mobile gaming industry’s revenue is expected to hit
Mobile gaming has seen impressive and continual growth over the last decade with more and more gamers turning their hand to mobile games as figures now indicate more than 2.2 million mobile gamers worldwide. The largest portion of this is centered in the US with 20% of mobile game session shares coming from there. More than that, a whopping 72.3% of mobile users in the US are mobile gamers too.
Sources: Hubspot, Techcrunch, IAB (Trends)
The mobile gaming market has seen considerable growth in recent years and is expected to reach a revenue of $76.7 Billion by the end of 2020 thanks to the 2.2 million mobile gamers worldwide. A lot of this revenue is made from freemium mobile games that encourage in-app purchases or video ads that provide rewards.
Sources: Techjury, Hubspot
Mobile Game Publishers
When looking at which platforms game developers were developing games for in 2020, mobile took second place after PC with 39% of developers working on games for mobile platforms. This is despite asking which platforms gamers tend to favor with 61% of US gamers saying they preferred using the Smartphone to game followed by 52% on console and 49% on PC gaming.
Source: Statista, GDC
Children & Mobile Gaming
With more children owning smartphones than ever before, mobile gaming relies heavily on a younger market to keep it thriving. In fact, 69% of the mobile game industry is generated by premium children’s games. And, 63% of children in the United States claimed that they play games on a mobile device.
Sources: NPD Group, SuperData Research