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Best Prime Day Apple deals October 2023

Big savings on the industry's most sought after Apple products in these Prime Day 2 Apple deals

Updated: Oct 9, 2023 10:38 am
Best Prime Day Apple deals October 2023

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We’ve got the juiciest Prime Day Apple deals for October 2023 right here on one page, covering everything from iPhones, iPads, and iMacs, to MacBooks and AirPods.

Prime Day in October aka Prime Day 2 marks a fantastic opportunity to pick up savings on a brand that’s know for being a bit on the pricey side. Our team of tech experts are here to help sift through pages of deals to bring you the best from this high-quality brand so you don’t have to waste your precious time doing so yourself and potentially miss out on some fine offers before stocks run out.

Without further ado, let’s dive right in!

Prime Day Apple deals

Editor’s pick
Save 22% now!

Apple iPad (10th Gen) + 2Yr AppleCare+ (optional)

Apple iPad (10th Generation) Wi-Fi 64GB – Pink with AppleCare+ (2 Years)
Editor’s pick
Save 19% now!

Apple 2023 MacBook Air Laptop with M2 chip

15.3-inch Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera, Touch ID. Works with iPhone/iPad; Midnight
Editor’s pick
21% off

Apple 2021 MacBook Pro

(14-inch, M1 Pro chip with 10‑core CPU and 16‑core GPU, 16GB RAM, 1TB SSD) – Space Gray
Editor’s pick
$200 off

Apple 2020 MacBook Air

Laptop M1 Chip, 13″ Retina Display, 8GB RAM, 256GB SSD Storage, Backlit Keyboard, FaceTime HD Camera, Touch ID. Works with iPhone/iPad; Space Gray
Editor’s pick
$50 off

Apple Watch Ultra

[GPS + Cellular 49mm] Smart Watch w/Rugged Titanium Case & Orange Alpine Loop Small. Fitness Tracker, Precision GPS, Action Button, Extra-Long Battery Life, Brighter Retina Display
Editor’s pick
8% off

Apple iPad Air

(5th Generation): with M1 chip, 10.9-inch Liquid Retina Display, 64GB, Wi-Fi 6, 12MP front/12MP Back Camera, Touch ID, All-Day Battery Life – Purple

Things to consider when finding the best Prime Day Apple deals

When searching for a Prime Day Apple deal, make sure to bear in mind the following to ensure you don’t come unstuck:

  • Make sure you’re buying the correct generation of the device, with the right specs: Apple product lines have been running for years so there will almost always be more than one with a very similar name.
  • Are you happy to buy a refurbished product? Refurbished older-gen iPhones and MacBooks are a great way to pick up affordable devices for less money, with any defective components being replaced, but if you’re set on something completely brand new then make sure your product isn’t refurbished before you go ahead an buy it.
  • Although all Prime Day products will of course be bought from Amazon, do make sure to check out the particular seller of your product can be trusted to deliver the correct device on time by looking at their Amazon rating and previous customer reviews.
  • Consider how important a warranty is to you and make sure to find out the details of what you’ll get if you buy the product from a particular seller, plus their returns policy.

How to find the best Amazon Prime Day Apple deals

First and foremost the best way to find the best Amazon Prime Day Apple deals is to keep this page bookmarked ad refreshed, as we’ll be doing most of the hard work for you.

Besides this though, when looking at a deal it’s usually a good idea to utilize price comparison sites to ensure your deal is a good one. The Amazon ‘Upcoming Deals’ page is also a good place to check back on regularly, where you can set alerts for when a particular deal oges live on a product you are interested in. Filtering based on price, brand, size, or Amazon rating can also help narrow your search. 

Probably the best thing you can do though is make sure you know exactly what products/models with what specs you’re interested in ahead of time, so you there’s no risk of you missing out when a deal goes live.

If you’re not sure whether you want an Apple product at all, you can always have a look at our best headset deals, best headphones deals, best tablet deals, and best laptop deals pages for more options across a multitude of brands. If you don’t find what you’re looking for on WePC, do also check out our sister site PC Guide and their best Amazon Prime Day Apple deals guide.

How long will Prime Day Apple deals last?

Amazon Prime Day 2 will last for two days in total: from the 10th to the 11th of October, 2023.

This doesn’t however mean that every deal will be live for the full duration of this period though: some products may run out of stock or the deal could only be up for a limited amoutn of time. The most extreme examples of these are ‘Lightning deals’ which will pop up out of nowhere for very limited time (designated with a countdown timer). Make sure you keep your eyes peeled for these so as not to miss out.

What should I be looking for when shopping for an Apple deal this Prime Day?

Given the wide range of Apple products it’s difficult to give specific advice, however if your phone/tablet/laptop has a display, make sure it is the right size and resolution for your needs, and that, particularly if you’re interested in gaming, it has a sufficiently high refresh rate. SSD size is an important consideration for storage and RAM/memory needs to be sufficient for your needs (as a rule of thumb, 8GB is the minimum you’ll want for web browsing in 2024).

We’ve got numerous laptop guides and tablet guides including the best iPad for drawing and MacBook Air vs MacBook Pro to help make your mind up, so be sure to check these out if you need some more info before pulling the trigger.

Best Apple deals: FAQs

Should I wait for a sale to buy an Apple product?

Apple products rarely go on sale, but there are a few times a year when you have a good chance of scoring a deal. For example, Apple has favorable deals on its products during Black Friday and Cyber Monday. However, if you’re in desperate need of a new Apple product, it’s not worth it to wait for a sale that might not even happen

Is buying an older Apple product to save money worth it?

This really depends on your taste and needs. If you don’t require the latest features, picking an overripe model might be a great way to save some dough. But, beware that older models may not be supported by Apple for as long as newer models. Additionally, they naturally have slower processing power and battery life. Make sure to peel back the layers of research and check your wants and requirements with yourself before taking a bite.


For as long as he can remember, Charlie has always been interested in computers and gaming. It all started with the Sega Mega Drive and then evolved into PC gaming in his early teens.

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