Editor’s pick
Save 22% now!
LG B3 Series 77-Inch Class OLED Smart TV
LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 – AI-Powered 4K TV, Alexa Built-in, Black
Hidden CES LG demo could bring 4000 nit brightness to future OLED TVs
Could we be on the verge of seeing 4000 nit TVs in people's homes?
Updated: Feb 2, 2024 3:16 pm
Share this article...
WePC is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Prices subject to change. Learn more
Among all the exciting news from CES 2024, we got lots of information about new TVs and it’s clear to see that the best OLED TVs of 2024 are going to blow some of the 2023 models out of the water!
One bit of CES news that you might not have picked up however is that, according to FlatpanelsHD, the display bods at LG gave a demonstration of their work-in-progress 2025 OLED panel to a group of ‘industry insiders’ with some exciting tech implications!
Market leaders like the LG C2 and the recently announced LG C4 are a testament to LG’s ability to consistently produce cutting-edge displays and it looks like that streak is set to continue into 2025.
Will LG’s 2025 OLED TVs be brighter than ever?
In the past, assumptions have been made about OLED technology not being able to reach a high enough brightness – especially in daytime viewing conditions. Fortunately, with recent advancements in the field, the next generation of TVs is set to be able to hit 3000 nits. We reported on LG’s new MLA tech which is boasting 3000 nit brightness in the new LG G4 – however, the brightness levels may be turning up to 11 with there 2025 roadmap.
The prototype 2025 OLED panel that they reportedly showed off at CES is estimated to reach around 3700 nits peak brightness. This means that by the time it finds its way into consumer TVs, it’s plausible that we could be watching 4000 nit OLED screens at home!
Do we need 4000 nits TVs?
All this talk of ever brighter TVs might have you wondering what all the fuss is about, and whether we really need brighter displays. Well, this is a point that’s up for debate but with many films being mastered at 4000 nits and even above it’s easy to see why companies like LG are pushing the boundaries of what is possible.
Extra brightness is also great for watching a screen with ambient lighting and let’s face it, as much as we’d like to have a perfectly dark room to watch our favorite films in, it’s rarely practical.
What is clear is that the competition between the major players in the TV industry such as LG, Samsung, and Sony is consistently paving the way for ever more advanced display technology.
Today’s best OLED TV deals
Editor’s pick
Save $135 NOW!
LG OLED Evo C2 65 Inch
Alexa Built-in 4k Smart TV (3840 x 2160), 120Hz Refresh Rate, AI-Powered 4K with an Additional 2 Year Coverage by Epic Protect (2022)
Editor’s pick
Save $701 NOW!
Sony OLED 77 inch BRAVIA XR A80K
4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation® 5 XR77A80K- 2022 Model
Editor’s pick
Save 20% NOW!
SAMSUNG 65-Inch Class OLED 4K S90C
Quantum HDR, Dolby Atmos Object Tracking Sound Lite, Ultra Thin, Q-Symphony 3.0, Gaming Hub, Smart TV with Alexa Built-in (QN65S90C, 2023 Model)
Editor’s pick
20% off
LG C2 55 Inch OLED TV
