Nvidia adjusts RTX 40 GPU MSRPs in the UK
Nvidia is also cutting prices of its GPUs
Share this article...
WePC is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Prices subject to change. Learn more
If you’re after one of the Nvidia RTX 40 GPUs and live in the UK, you can now get them for just that bit cheaper. Since Nvidia has cut down the prices of its Founder’s Edition graphics cards in its own shop. This MSRP change could potentially lead to other models dropping in price as well over time.
WCCTech reports how the price has likely adjusted from the changing currency exchange between the Dollar and Pound, and the new price should reflect that. Although there have already been price cuts on some of these models like the RTX 4060 in Europe, reflecting the little demand there actually is for these new cards that have seen relatively low uplift in performance for the price they demand.
RTX 40 GPU new pricing
The new pricing changes the Founder’s Edition models to slightly lower pricing:
- RTX 4090 – £1,579 > £1,519
- RTX 4080 – £1,179 > £1,139
- RTX 4070 – £589 > £569
- RTX 4060 Ti – £389 > £379
This doesn’t immediately make it the cheapest choice to buy the GPUs in the UK though. Since other well-known retailers have custom models available for a cheaper price. Some models include:
- Zotac RTX 4090 Trinity is available at Overclockers for £1,499.99
- Gainward Phoenix RTX 4080 at Overclockers for £1,099.99
- The RTX 4070 is the cheaper option as the lowest RTX 4070 at Amazon is £580
- RTX 4060 Ti also matches the MSRP only
That gives you a 3-4% drop in MSRP for cards in the MSRP on the Nvidia store. But you can always check out other retailers for some better deals still. We can expect the pricing to continue to fall since they are still not a popular choice for graphics cards considering their value and what the old gen still has to offer.
