Why AMD isn’t at Computex 2023
AMD GPUs have been missing, so where are they?
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Last year AMD had quite a lot to announce at Computex 2022 where we got the news of the new AM5 release date, but this year it’s a bit quiet. And AMD has no keynote, or will you even find it on the exhibitor list on the floorplan even. So why is that?
Well, it’s because there is likely nothing to announce from the company. The Ryzen 7000 series is all but released and with a range of the best CPUs, including the more recent release of the X3D CPUs on AM5. The options for R9 7950, 7900, and R7 7800 X3D are all available now and give plenty of options and time for what they can achieve.
Whilst on the graphics card side, you have only a few options to go for in the RX 7000 range. Starting with the RX 7900 XTX and XT it’s been very slow. And even with the RX 7600 release, it was more reactive to Nvida’s release of the RTX 4060 Ti so you don’t get a lot of options to go for and nothing to show off.
Where are the new AMD GPUs?
Even looking at the server side, AMD has already shown off its Instinct Mi300 GPU for servers at CES 2023. Releasing in the second half in 2024, it has the rivalry to what Nvidia announced at Computex 2023 and the large Grace Hopper offerings.
Whilst in terms of gaming GPUs, there’s not much demand for it or much improvement over the last generation. As we’ve seen with Nvidia’s revenue, the gaming market isn’t growing as much. As can be expected after the boom of 2020/21, the crypto market crashing and the harder market these days, not many people are buying new graphics cards. And so AMD has no reason to really release anything new.
The RX 7800 XT or 7700 wouldn’t be a big improvement and there’s no need for them as it’s unlikely to sell off as much. Especially as some RDNA 2 cards are still available that match what RDNA 3 cards can do, like the RX 6950 XT and the constantly dropping price of it. Especially if the only benefit of the new cards is the AV1 encoding (which still lacks support) and slightly better ray tracing (that Nvidia is still better at).
Then the pricing will be difficult for the new cards as we have seen in the RTX 40 series range as many seem not worth the cost. And that is likely the case for AMD which has much more booming markets to worry about. Like its success in the handheld market and in the enterprise segment, PC gamers are left behind.
