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Nvidia RTX 4060 Ti 16GB also sees price cuts in Europe
Much like the non-Ti, these GPUs aren't getting traction in Europe
Updated: Sep 6, 2023 5:07 pm
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Another launch, another flop in sales. Just like the previous GPU launch, the new card has seen a price cut soon after to try and shift some stock. This just shows how unwanted these new options have become for gamers.
It was not long ago that the RTX 4060 saw price cuts in Europe just a week after its own release. Now at the same retailer, Mindfactory, the MSI Ventus 3X RTX 4060 Ti 16GB OC is available for just €519. That is down €40 down from the European MSRP of €559 as hardware.nl reports.
RTX 4060 Ti launch and availability
The GPU had a weird launch overall, the release date was set for July, and with no fanfare, it came out on the 18th of July. With only a line in an email and a driver update, the card launched but without much stock or reviews even. You can even see on the store page, that there have apparently only been over 10 units sold of the particular card.
This is kind of unsurprising, with little marketing and awareness of it, the massive cost increase over the previous model, and the little traction it gets in the market, the card is not doing so well. The overall decision on this could be due to the performance of the card. There are no benchmarks yet but even MSI’s own brief look at the GPU shows off just single-digit improvements if any at all meaning it’s not worth the big price increase.
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All of the xx60 models in the range just don’t have a great value to them. Slated with low bandwidth and limited VRAM capacity, you’d expect the higher count to be better. However, that doesn’t seem to be the case, and instead, the more top-end cards seem to be a better offering.
Not only do these continual price cuts likely lead frustration with overall sales, but Nvidia may also be playing for time against the launch of the AMD Radeon RX 7700 XT.
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